Subjects: Lifestyle, Fashion, Leisure
BOGNER and Fred Segal launch “Ski Sunset”
Southern California meets St. Moritz in an immersive experience and capsule collection with Harden Cashmere.
BOGNER and Fred Segal present the unique "Ski Sunset" experience at the Fed Segal store on Sunset Boulevard. "Ski Sunset" brings Athluxury Sports Fashion brand BOGNER to the famed Fred Segal boutique in Los Angeles for a mash-up of Southern California style meets St. Moritz sportif.
BOGNER aligns management and corporate structure to continue success course
Successful repositioning: BOGNER achieves its best financial year since 2015 following the completion of the two-year performance program. Continuity in management: Gerrit Schneider takes over as sole CEO. Heinz Hackl, present Co-CEO, leaves the company by mutual agreement. With former CEO Andreas Baumgaertner and Andreas Gall two experienced advisors move closer to the management. Streamlined
FIRE+ICE Spring/Summer Collection 2023
The FIRE+ICE Spring/Summer 2023 collection brings fashion to the mountaintops and function to the streets.
Inspired by the possibility of traveling in an Airstream, stopping at all the best spots along the way, the collection builds on the success of last summer’s Sportpack story. Whether hiking, biking, golfing or exploring the metropolis, the Sportpack’s versatile pieces off
BOGNER Spring/ Summer Collection 2023
As temperatures rise, thoughts turn towards green horizons and the seaside. The BOGNER Spring Summer 2023 collection brings a luxury fashion approach to active styles and functional materials for a season of leisurely strolls, hiking, biking, golfing and beyond. The collection is presented in a sophisticated neutral palette paired with both bold and pastel highlights to affirm the summery mood. Fi
BOGNER and the German Ski Association (DSV) Celebrate an Anniversary
BOGNER has been dressing the German national ski team since 1952. The enthusiasm for alpine skiing and the technical innovations in winter sports fashion unite BOGNER, the global pioneer for athluxury sports fashion, and the top athletes of the DSV. The long-standing partnership contributes to outstanding international success and many iconic sports moments that can be celebrated together.
BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle.
BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER
Happy BOGNER Birthday!
90 Jahre exklusive Sportfashion aus München sind der Anlass für eine ganze Reihe hochkarätiger Events rund um das große Bogner B. Den Auftakt der Jubiläumssaison machte am 15. September 2022 eine glanzvolle Family&Friends-Gala am Wolfgangsee. Etwa 300 Freunde und Wegbegleiter des Münchner Familienunternehmens tauchten einen filmreifen Abend lang in die World Of BOGNER ein. Regie? Team Bogner.
BOGNER. Seen by HANS FEURER
For nearly 50 years, the work of legendary photographer Hans Feurer has shaped the visual language of the Athluxury brand BOGNER. His iconic images are part of the canon of fashion photography and have helped establish the genre of sports fashion as we know it today.
During Milan Fashion Week this fall, a selection of approximately 30 partly large-scale works by the veteran m
BEST OF BOGNER Collection Fall/Winter 2022
OFF TO NEW HORIZONS with the BEST OF BOGNER Collection
BOGNER was founded on innovations and adventures. When we look back, it is to 90 years of pioneering heritage. We celebrate the past while welcoming the future with a selection of iconic BOGNER silhouettes revived and reinterpreted.
BEST OF BOGNER Fall/Winter 2022 combines innovative craftsmanship with luxury and progress. A collection o
BOGNER Golf Fall/Winter 2022
Ready, Set, Golf! ACTIVE SMART WITH BOGNER!
The BOGNER Golf collection combines an active lifestyle with luxurious comfort and a hint of glamour. Highly functional essentials are the best equipment for long days on the golf course: a waterproof finish and taped seams offer protection from the rain; high-performance Thermore® insulation gives mid-layers moisture-regulating, quick-drying and
BOGNER Main Spring/Summer Collection 2023
From the city to the beach
As temperatures rise, thoughts turn towards green horizons and the seaside. The BOGNER Spring/Summer collection 2023 brings a luxury fashion approach to active styles and functional materials for a season of leisurely strolls, hiking, biking, golfing and beyond. The collection is presented in a sophisticated neutral palette paired with both bold and pastel highlights
FIRE+ICE Main Spring/Summer Collection 2023
Summer Nomads: From the City to the Mountains
The FIRE+ICE Spring/Summer 2023 collection brings fashion to the mountaintops and high-function to the streets of fashion capitals. Inspired by the opportunity to travel in an Airstream and stop at the most beautiful places along the way, the collection builds on the success of versatility in styles: Whether hiking, biking, golfing or exploring citi
BOGNER achieves most successful financial year since 2015
BOGNER exceeds pre-COVID level: sales 166.3 million euros, EBITDA 19.4 million euros, EBIT 11 million euros
Performance program to drive sustainable global growth successfully completed
Investments in international brand and sales strategy pay off
Increased internationalization and expansion of digital sales channel planned
Munich, August 03, 2022 – Despite the challenging geopolitical and
BOGNER ACCESSORIES Fall/Winter 2022
Hit the slopes and the city in style!
With the new BOGNER accessories from the autumn/winter collection 2022, it's off to the outdoors.
The key players: stylish goggles, gloves, bags, shoes and ski hardware that will make ice melt. BOGNER's accessories with functional features and luxurious finish guarantee the best performance all day long. Whether on or off the slopes, they add that e
FIRE+ICE | GREGORY SIFF Capsule Collection Fall/Winter 2022
FIRE+ICE introduces as a special highlight in the Fall/Winter season 2022 an exlusive collaboration with acclaimed American artist Gregory Siff. Gregory Siff is best known for his highly emotive style, which merges abstraction, pop and action painting. By using inks, acrylic and spray paint, he creates iconic elements, capturing time and nostalgia.
Gregory Siff applies his unique hand-signature
FIRE+ICE Campaign Fall/Winter 2022
FIRE+ICE continues to develop both sides of the collection: FUNCTIONAL SPORTSWEAR and PERFORMANCE WEAR. The collection convinces with sophisticated looks that allow you to move seamlessly between mountain top and metropolis.
Bold colors, modern prints, technical materials and fashionable silhouettes create suitable outfits for a stroll in fashion cities or sporty trips to mountain resorts. The
BOGNER Campaign Fall/Winter 2022
We celebrate 90 years of BOGNER and 90 years of successful pioneering in Athluxury Sports Fashion. BOGNER was founded on innovation and adventure. When we look back, it’s to nine decades of pioneering heritage. But our DNA is not to look back, it’s to think forward, to pioneer the future.
We celebrate our anniversary with the title “Off to New Horizons” and reinterpret our iconic silhouett
BOGNER | MICHELIN: Athluxury Sports Fashion meets pure function
BOGNER, the Athluxury Sports Fashion Brand from Munich, and the French tire manufacturer MICHELIN, are once again presenting an exclusive winter shoe collection for Autumn/Winter 2022. For the second winter season in a row, Munich-based BOGNER is working together with the renowned shoe sole specialist MICHELIN.
The BOGNER|MICHELIN snowboots impress with an innovative high performance sole, whic
BOGNER PRE FASHION Spring/Summer 2023
The Athluxury sports fashion brand BOGNER kicks off the Spring/Summer season 2023 with its PRE Fashion Collection "An Ode to Spring". The colorful mood represents a new way of relaxed euphoria: a selection of versatile styles convey the loose elegance and contemporary approach to luxury so characteristic of BOGNER. Naturally soft materials such as cashmere, nappa leather and silk meet an equally c
BOGNER Frozen Riviera: The 90th Anniversary Capsule Collection
90 years of BOGNER are celebrated with the Anniversary Capsule Collection Frozen Riviera. Frozen Riviera draws inspiration from the pioneering figure of Maria Bogner, the woman who made the mountains chic. BOGNER not only adored the Riviera, but also supplied its leading style icons with their winter wardrobes.
The result is a Cross Capsule Collection of BOGNER Sport and Fashion, that represent