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The BOGNER  JACKET – Luxurious, sporty, unique

Press release -

The BOGNER JACKET – Luxurious, sporty, unique

The Bogner Jacket: A new interpretation of the classical down jacket, that has been closely attached to the Bogner DNA for over 60 years now.
When Maria Bogner invented the stirrup pants in 1952 she not only revolutionized ski looks on the slopes but also laid the foundation for Bogner‘s unique concept: a perfect symbiosis of sports and fashion. The Bogner Jacket can be seen as homage to this idea. As early as 1957, Maria Bogner developed her first down jacket, which has been further developed ever since.
The style of The Bogner Jacket 2019 is equally elegant and feminine, inspired by the fashion of the 50s but with a modern twist. It combines playfully the iconic details of a Bogner sports jacket with the finish of an urban lifestyle look and can thus be combined casually with jeans and sweatpants but also with the iconic stirrup pants.

The Bogner Jacket is now available as a longer style and a shorter version, each in seven different colors.

Subjects



Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at bogner.com

Press contacts

Alena Haage

Alena Haage

Press contact Public Relations +49 89 436 06 371
Christine Neubauer

Christine Neubauer

Press contact Public Relations +49 89 436 06 450

Saskia Scharowsky

Press contact Corporate Communications +49 69 767 578 23

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BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: www.bogner.com.

Willy Bogner GmbH & Co. KGaA
St. Veit-Straße 4
81673 München