Press release -
The BOGNER JACKET – Luxurious, sporty, unique
The Bogner Jacket: A new interpretation of the classical down jacket, that has been closely attached to the Bogner DNA for over 60 years now.
When Maria Bogner invented the stirrup pants in 1952 she not only revolutionized ski looks on the slopes but also laid the foundation for Bogner‘s unique concept: a perfect symbiosis of sports and fashion. The Bogner Jacket can be seen as homage to this idea. As early as 1957, Maria Bogner developed her first down jacket, which has been further developed ever since.
The style of The Bogner Jacket 2019 is equally elegant and feminine, inspired by the fashion of the 50s but with a modern twist. It combines playfully the iconic details of a Bogner sports jacket with the finish of an urban lifestyle look and can thus be combined casually with jeans and sweatpants but also with the iconic stirrup pants.
The Bogner Jacket is now available as a longer style and a shorter version, each in seven different colors.
Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at bogner.com