Photo Credits: Justin Reiter
Photo Credits: Justin Reiter

Press release -

Olympic All-Rounder Ester Ledecka Joins Forces with FIRE+ICE by BOGNER for Sportswear Collaboration

Performance sportswear brand FIRE+ICE by BOGNER is thrilled to announce an exclusive collaboration with the game-changing multi-sport athlete, Ester Ledecka. This inspiring 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.

Ester's exceptional athletic spirit runs in the family, with her grandfather being an ice hockey world champion and Olympian. The Czech-born athlete took up skiing at the age of two and added snowboarding to her repertoire just three years later. Her dedication to being the best knows no bounds as she refuses to specialize in a single sport. On top of her performance on snow, she embraces her passion for windsurfing during the summer months.

After overcoming an injury, Ester is back on the slopes, ending the season with a World Cup race win and teaming up with top brands like FIRE+ICE. Her unique personality and drive for success perfectly align with FIRE+ICE's commitment to outstanding performance, innovation, and adventure. This stylish collaboration blends high-performance Olympic sport with trendy urban performance wear.

Ester shares her excitement: "FIRE+ICE by BOGNER is my go-to outfitter for every occasion. In winter, I'm well protected from wind, cold and wet, and in warmer seasons, I'm fashionably and functionally geared up for surfing. The brand ideally reflects my lifestyle, and I'm excited about the upcoming joint projects."

This multi-year collaboration between Ester Ledecka and FIRE+ICE promises chic capsule collections and styles in upcoming seasons. Stay tuned for more news and glimpses into this innovative partnership, as Ester Ledecka and FIRE+ICE set out to inspire athletes and fashion lovers with a fresh take on sportswear fashion and performance.

Subjects


Willy BOGNER GmbH, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licenses. The company, which has existed since 1932, is led by Gerrit Schneider, owner is Willy Bogner. More information: bogner.com.

Contacts

Alena Haage

Alena Haage

Press contact Brands, Products, Collections & Cooperations +49 1511 2909843
Katharina Hofmann

Katharina Hofmann

Press contact Brands, Products, Collections & Cooperations +49 89 43606 706
Billy Daley

Billy Daley

Press contact North America +1 646 250 5113

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BOGNER I The World of Athluxury since 1932.

Willy BOGNER GmbH, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licenses. The company, which has existed since 1932, is led by Gerrit Schneider, owner is Willy Bogner. More information: bogner.com.

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