FIRE+ICE x SUNICE FESTIVAL IN ST. MORITZ

The SunIce Festival 2023 took place in St. Moritz on the last weekend in March. The world-famous Swiss ski resort was transformed into a spectacular event location with a unique world of experience for four days: Breathtaking winter landscapes and a picturesque Alpine scenery combined with exciting downhill runs, world-famous DJs, action-packed helicopter and paragliding flights, and quad rides guaranteed an absolute all-round experience for winter sports enthusiasts and music fans from all over the world. Guests at this year's SunIce Festival included presenter Bonnie Strange, model/influencer Marcus Butler, actress/influencer Zoë Pastelle and Adrian Vogt as well as DJane Tanja La Croix.

The alpine music festival provided the perfect setting for the participation of the urban sportswear brand FIRE+ICE as main sponsor, as FIRE+ICE stands for an action-packed lifestyle and each collection combines the characteristic freeride attitude with fashionable style, creativity and joie de vivre. The crew of the SunIce Festival itself and influencers such as Kris Grippo, Joya Angelina, Tanja La Croix, Leon Klein, Laura Marie Soons and Moritz Di Matteo wore the latest FIRE+ICE styles on site and tested the current collection on the slopes and afterwards at the party.

The festival itself as well as the stunning surroundings of the Engadine were also used as a new location for the winter campaign shoot for the FIRE+ICE Fall/Winter 2023 Collection.