Press release -
FIRE+ICE Spring/Summer Collection 2023
The FIRE+ICE Spring/Summer 2023 collection brings fashion to the mountaintops and function to the streets.
Inspired by the possibility of traveling in an Airstream, stopping at all the best spots along the way, the collection builds on the success of last summer’s Sportpack story. Whether hiking, biking, golfing or exploring the metropolis, the Sportpack’s versatile pieces offer the perfect mix of high sportive performance and cool city style.
A similar versatility can be found throughout the urban outdoor looks of the functional sportswear collection, which also covers city wear and beach. Highlights this season include technical jackets for men and women with a silhouette inspired by denim jackets, and an exclusive capsule collection reflecting the ongoing collaboration with American artist Gregory Siff.
The overall result is a collection of street-ready sport styles and sport-ready street styles that could only be FIRE+ICE.
Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.