Press release -
FIRE+ICE Main Spring/Summer Collection 2023
Summer Nomads: From the City to the Mountains
The FIRE+ICE Spring/Summer 2023 collection brings fashion to the mountaintops and high-function to the streets of fashion capitals. Inspired by the opportunity to travel in an Airstream and stop at the most beautiful places along the way, the collection builds on the success of versatility in styles: Whether hiking, biking, golfing or exploring cities, the looks offer the ultimate mix of supreme athletic performance, laid-back city style and perfect beachwear.
This season's highlight features, among others, the exclusive Capsule Collection with the renowned American artist Gregory Siff. Inspired by the sun-drenched streets and beaches of Los Angeles, the artwork captures the spirit of summer in LA. Gregory Siff's new print story with unique icons will appear on a selection of styles.
The result is a collection of street-ready sport styles and sport-ready street styles that perfectly reflect the iconic FIRE+ICE silhouettes and colors.
Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.