Press release -
FIRE+ICE Fall/Winter Collection 2022
Freeride attitude meets urban style
For the autumn/winter season 2022, FIRE+ICE is further developing both sides of the collection: function and performance. Bold colors, modern prints, technical materials and fashionable silhouettes create looks for luxurious fashion metropoles as well as mountain resorts.
The collection presents new versions of the characteristic FIRE+ICE ID jackets made of recycled fibers. The ski touring styles are multifunctional garments for all active outdoor activities: Whether ski touring, skiing, cross-country skiing or hiking, the focus is on the right support, fit and equipment to stay cool on the ascent and warm on the descent. The signature mix of freeride attitude and contemporary urban style creates casual "urban outdoor pieces" with a technical twist for the best performance – no matter what.
Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.