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FIRE+ICE Fall/Winter 2021

Press release -

FIRE+ICE Fall/Winter 2021

Die DEUTSCHE Version finden Sie anbei als PDF.


For Fall/Winter 2021 FIRE+ICE sets itself apart by responding to fashion trends with a signature mix of fearless, freeride attitude and contemporary urban style. High performance pieces convey the modern, free-skiing image of FIRE+ICE. More casual ‘Urban Outdoor’ pieces, always with a technical twist, bring the freeride spirit from the slopes down to streets. A sophisticated use of bold colors, like navy, red, white, yellow and modern graphics, advanced technical fabrics and fashion forward silhouettes allows FIRE+ICE to be present in fashion metropoles and luxurious mountain resorts alike.

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Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: www.bogner.com. 

Press contacts

Alena Haage

Alena Haage

Press contact Public Relations +49 89 436 06 371
Christine Neubauer

Christine Neubauer

Press contact Public Relations +49 89 436 06 450

Saskia Scharowsky

Press contact Corporate Communications +49 69 767 578 23

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BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: www.bogner.com.

Willy Bogner GmbH & Co. KGaA
St. Veit-Straße 4
81673 München