Press release -
FIRE+ICE Campaign Spring/Summer 2023
The FIRE+ICE Spring/Summer collection 2023 creates the iconic twist on urban yet functional sports and functional wear, whether you're out and about on a mountain or in a coffee shop.
The FIRE+ICE Sportspack collection creates a smooth transition between all sporting activities without compromising on style. Whether in mountain, cycling and water sports or in the streets of urban centers, the versatile styles combine functionality with fashion. A highlight of the season: the hiking tights, which can be worn under shorts and make a fashionable, high-performance statement.
The perfect outfit for active city life, these urban outdoor pieces with a technical twist bring the fashionable spirit to the streets. The silhouette of the season is denim, creating a cool aesthetic and a fresh touch. FIRE+ICE's exclusive prints up the fashion quotient: for men, an abstract graphic print in blue and earth tones; women get a geometric hexagon print in red and blue tones.
Fresh colors herald the arrival of summer: Men's looks are in a bright red and rich lagoon blue, while ladies hit a soft peach hue. A shell print in a striking peachy red colorway for women is perfect for a trip to the beach, as is a square pattern in neon orange and lagoon blue for men
Willy BOGNER GmbH, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licenses. The company, which has existed since 1932, is led by Gerrit Schneider, owner is Willy Bogner. More information: bogner.com.