Press release -
FIRE+ICE Campaign Fall/Winter 2022
FIRE+ICE continues to develop both sides of the collection: FUNCTIONAL SPORTSWEAR and PERFORMANCE WEAR. The collection convinces with sophisticated looks that allow you to move seamlessly between mountain top and metropolis.
Bold colors, modern prints, technical materials and fashionable silhouettes create suitable outfits for a stroll in fashion cities or sporty trips to mountain resorts. The signature mix of freeride attitude and modern urban style creates casual „urban outdoor pieces“ with a technical twist for best performance, no matter where it takes you.
Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.