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BOGNER x OSRAM - Innovative jackets for a stylish appearance in the dark

Press release   •   Oct 29, 2019 10:00 CET

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Willy Bogner GmbH & Co. KGaA and Osram GmbH, two conventional
Munich-based companies and each well-known for their innovative and high-quality products, have bundled their skills and presented a special
jacket concept for the technically-affine and fashionable man.
With the Casual Function collection in spring 2020, Bogner will launch two waterproof and windproof jacket models with an integrated lighting system on the back. The unique LED lighting by Osram transforms the jackets into eye-catcher and the night is lit up in style. The garment is equipped with lighting wires on the back and a power bank with its own special inside
pocket. Simply plug in the USB cord and flip the on/off switch for functional lighting at night. The lighting wires are both removable and machine-washable
at 30°C delicate faabrics The power bank can also be easily removed for washing and recharging. While the LED system is not in use, the power bank can aternatively charge the smartphone or other portable devices.
"We are very pleased about the successful cooperation with Osram. The
BOGNER x OSRAM jackets demonstrate perfectly how to combine technological
innovations with fashion. A very promising statement for us as a sports
fashion company", commented Andreas Baumgärtner, CEO of Bogner.
"Thanks to active LED lighting, the BOGNER x OSRAM jackets are excellently equipped even for the season," adds Stefan Hofmann, Head of Smart Textile Illumination at Osram. "Functionality, design and quality come first for Bogner and Osram. Together we set new standards in the areas of product development, innovation and cooperation."
The version HERBY of the BOGNER x OSRAM cooperation is available in navy and model SVEN is available in two colors. The BOGNER x OSRAM jackets will be available in January 2020 in Bogner stores, online at www.bogner.com and at selected wholesale partners.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at bogner.com

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