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BOGNER x BREUNINGER: Limited Anniversary Capsule

Press release -

BOGNER x BREUNINGER: Limited Anniversary Capsule

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BOGNER, the luxury sports fashion brand from Munich, and Breuninger, the leading fashion and lifestyle company from Stuttgart, both known for exclusivity and sense of style, have combined their skills and are launching an exclusive Capsule Collection for Fall/Winter 2021 to mark Breuninger's 140th anniversary.

The BOGNER x Breuninger Capsule Collection, which consists of four complete looks, two for women and two for men, will be presented in October 2021 in the iconic BOGNER look, complemented by special Breuninger details.

The styles, consisting of high-quality down jackets and vests, luxurious knits as well as casual pants and matching accessories, are real eye-catchers for the cold season. The color scheme is based on the color orange - characteristic for Breuninger. In addition, an exclusive artwork consisting of the BOGNER and Breuninger logos was created, which can for example be found in the lining of the outerwear styles.

The Mini Capsule Collection, limited to 100 pieces per style, will be available exclusively from October 2021 in the Breuninger Department Stores in Stuttgart, Düsseldorf, Nuremberg and Leipzig, as well as online at breuninger.com.

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Willy Bogner GmbH & Co. KGaA

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: www.bogner.com. 


E. Breuninger GmbH & Co.

The fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is now one of the leading multi-channel department stores in Europe. Over its 140-year history, Breuninger has set high standards for fashion, beauty and lifestyle with an exclusive selection of international designer brands and select newcomer brands. The online shop www.breuninger.com launched in 2008 is one of the most successful online shops in the premium segment and is also available in Austria and Switzerland. Apart from impeccable style and a sense for trends, Breuninger is deeply customer-oriented: Offers such as Special Service, the in-house bespoke atelier, Click&Collect and online reservations, the in-store order service and shuttle service ensure an extraordinary shopping experience, whether online or in person. In Germany and Luxembourg, Breuninger now runs 13 department stores with around 6,000 employees. 

Press contacts

Alena Haage

Alena Haage

Press contact Public Relations +49 89 436 06 371
Christine Neubauer

Christine Neubauer

Press contact Public Relations +49 89 436 06 450

Saskia Scharowsky

Press contact Corporate Communications +49 69 767 578 23

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BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: www.bogner.com.

Willy Bogner GmbH & Co. KGaA
St. Veit-Straße 4
81673 München