Follow Willy Bogner GmbH & Co. KGaA

BOGNER will exit the fur business worldwide by winter 2022/2023

Press release   •   Dec 19, 2019 10:13 CET

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The Willy Bogner GmbH & Co. KGaA, based in Munich, will completely withdraw from the fur business by winter of 2022/2023. This was announced today by the high-quality sports fashion and ski clothing company.

The exit from the fur business at BOGNER will be made in steps. Fur will no longer be sold in the own Bogner stores by winter 2021/2022. The complete exit worldwide will be completed by winter 2022/2023.

For the traditional company, this is a huge but necessary step. The luxury brand, in which fur had been an essential part for decades, made this decision very consciously - with the support of the German Animal Welfare Office. The Munich sports fashion company wants and will stand for a fur-free future.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at

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