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BOGNER Seasonal Update Fall/Winter 2022

Press release -

BOGNER Seasonal Update Fall/Winter 2022

On the occasion of the company's 90th anniversary in 2022, the Athluxury Sport Fashion brand BOGNER is releasing several special anniversary collections in the Fall/Winter season, each of which draws inspiration from nine decades of pioneering heritage and celebrates the brand’s many success stories along the way.

BOGNER kicks off the Fall/Winter 2022 season with its main collection "Off to New Horizons", a collection that symbolizes 90 years of combining luxury fashion, sports and unique design of iconic silhouettes with new perspectives. The main collection continues to marry craftsmanship with luxury and progress while reflecting the brand's signature style of "loose elegance".

One of the highlights is the anniversary capsule collection "Frozen Riviera" – a tribute to Maria Bogner. While BOGNER brought chic to the mountains, it also had a love for the Riviera. The result is a cross capsule collection from BOGNER Sport and Fashion, which includes an abstract print pattern reminiscent of the sea and the slopes, underlining the connection between the Mediterranean and the Alps. The result: Athluxury Sports Fashion.

In celebration of the anniversary, BOGNER has launched the anniversary ski set, which is exclusively limited to 90 pieces and consists of skis, ski poles and ski bag. Inspired by Willy Bogner’s iconic racing skis from the 1930s, the anniversary ski has been reinterpreted, supplemented by modern features and symbolizes BOGNER's decades of craftsmanship in the ski segment. The anniversary ski combines history, ski construction, know-how, passion and high-quality materials and is each absolutely unique, numbered 1 to 90. The limited anniversary ski sets can be ordered on the BOGNER website at an RRP of 4,290 Euros, while stocks last, and will be delivered in autumn 2022.

Another highlight in Fall/Winter 2022 is the limited James Bond capsule collection. BOGNER and James Bond – a perfect symbiosis of action entertainment and athluxury attitude. On the occasion of the long-standing partnership, a limited capsule collection has been designed to include two ski outfits each for women and men, ski hardware (skis, helmets and goggles) and accessories (bags, boots, hats and gloves).

As a special highlight, FIRE+ICE presents a capsule collection with renowned American artist Gregory Siff, who is known for his highly emotional style and combines abstraction, pop and action painting. Gregory Siff gives the capsule collection his personal signature in a very special print story and takes up iconic elements from the unique DNA and story of FIRE+ICE, which began with Willy Bogner's film from the 1980’s.

Based on the successful collaboration in 2021, FIRE+ICE is once again releasing a capsule collection with the US label LoveShackFancy. Iconic FIRE+ICE styles are combined with floral prints to create unique puffer jackets, ski pants, first layers and matching accessories.

Subjects



Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com. 

Press contacts

Katharina Hofmann

Katharina Hofmann

Press contact Public Relations +49 89 43606 706

BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.

Willy Bogner GmbH & Co. KGaA
St.-Veit-Straße 4
81673 Munich
Germany