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BOGNER PRE FASHION Spring/Summer 2023

Press release -

BOGNER PRE FASHION Spring/Summer 2023

The Athluxury sports fashion brand BOGNER kicks off the Spring/Summer season 2023 with its PRE Fashion Collection "An Ode to Spring". The colorful mood represents a new way of relaxed euphoria: a selection of versatile styles convey the loose elegance and contemporary approach to luxury so characteristic of BOGNER. Naturally soft materials such as cashmere, nappa leather and silk meet an equally charming palette of color shades and soft silhouettes. Historical inspirations and luxurious innovations ensure style and comfort.

For BOGNER Fashion Woman, a joyful color palette of Comporta Sand, Atlantic Blue and Chalk Mauve is supported by white, off-white and black and combined with jacquards, prints and stripes. Key looks for women are knit-leather hybrids combining soft cashmere-blend knits and the finest nappa leather. A selection of mouliné knit styles create a luxurious all-over knit look. A quilted skirt in recycled silk with an elastic waistband for an additional sportive touch, is emblematic of the loose elegance that characterizes the entire PRE collection.

The shades for BOGNER Fashion Man include Comporta Sand as the base color with Dusky Green and Chalk Mauve adding a signal of boldness and a measure of daring style. White and off-white add lightness, while black and the accent color of Port bring a masculine accent. The BOGNER Fashion Man highlights include a three-colored mouliné yarn on a luxurious knit suit, a knit-hybrid down vest and a light blouson in the finest Loro Piana cashmere. The beloved BOGNER cap comes in knit this season. A hybrid biker jacket in luxurious suede leather and knit bouclé, and an innovative bamboo fiber sweatsuit highlight the adaptable designs and contemporary luxury of the PRE collection.

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Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com. 

Press contacts

Katharina Hofmann

Katharina Hofmann

Press contact Public Relations +49 89 43606 706

BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.

Willy Bogner GmbH & Co. KGaA
St.-Veit-Straße 4
81673 Munich
Germany