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BOGNER opens first Winter Pop-up Boutique in Toronto, Canada

Press release   •   Oct 29, 2020 17:39 CET

The original athluxury sports fashion brand, BOGNER opens its very first retail location in Canada with a new Winter Pop-up Boutique on Bloor Street in Toronto this November. To expand the Canadian business, BOGNER joined forces with next-gen retail experts FlagshipRTL.

The woes of traditional brick-and-mortar retail have been exacerbated by the pandemic and sequential economic distress, and have been widely publicized. But BOGNER sees a massive opportunity to engage with their North American customers in a unique and refreshed way. By meeting its loyalists and newcomers alike on their own terms, and offering ways to connect both online and offline, they can create a shopping experience that is seamless, engaging, and a refreshing break from the screen-fatigue that is a bi-product of 2020’s challenges.

For almost 90 years now, BOGNERhas stood for effortless elegance on the slopes and off.Maria Bogner created the unique concept of the BOGNER brand in the 1950s: a perfect symbiosis of sports and fashion. In line with this vision, the BOGNER fall/winter 2020 collection offers an incomparable mix of chic, sportive, timeless and technical. Luxurious down jackets, stylish catsuits, unique knitwear and iconic stirrup pants in elegant colors are combined with casual sportswear pieces – staying true to the motto: Athluxury Sports Fashion.

Heinz Hackl, BOGNER co-CEO is pleased: “We’re very excited to extend our business in North America, especially during these exceptional times. With FlagshipRTL as our partner, BOGNER has been able to test new markets and strategies seamlessly, and without the traditional long-term financial commitments associated with opening stores. Canada has been an opportunity for BOGNER for years. We want to connect with our long-time Canadian fans in a way that is real, and a standalone Pop-up store at the iconic Colonnade in the heart of Toronto’s luxury district is the most impactful way to do that.”

“BOGNER, with its unique heritage in athluxury sports fashion, has always been top of mind with the FlagshipRTL team, and we are thrilled to work with them as a brand partner. It has been a privilege to support BOGNER in scaling their North American presence.” adds Justin Abrams, CEO & Founder of FlagshipRTL.

The BOGNER Pop-up store is located at 131 Bloor Street, Toronto. The Opening Hours are Monday through Saturday 11 am – 6 pm and Sunday noon – 6 pm. The boutique will be open throughout the holiday season into the new year.

As a special service during COVID-19, BOGNER will offer in-store styling or a virtual tour of the new BOGNER collection for a safe, yet personal shopping experience. Appointments can be booked here from November onwards: http://bognercanada.com/

About BOGNER:

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Gewitz. More information: www.bogner.com or @bogner.official


About Flagship RTL:

FlagshipRTL is a retail service platform that enables luxury brands to scale their physical retail presence on flexible terms. Its value to brands in the fashion, beauty & lifestyle spaces extends far beyond the no-fuss real estate wrangling – the company’s major differentiator lies in the opportunities it provides brands to grow their physical presence by testing new markets with speed, minimal risk, and end-to-end support.

More information: www.flagshipRTL.com or @FlagshipRTL

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