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BOGNER | MICHELIN: Athluxury Sports Fashion meets pure function

Press release -

BOGNER | MICHELIN: Athluxury Sports Fashion meets pure function

BOGNER, the Athluxury Sports Fashion Brand from Munich, and the French tire manufacturer MICHELIN, are once again presenting an exclusive winter shoe collection for Autumn/Winter 2022. For the second winter season in a row, Munich-based BOGNER is working together with the renowned shoe sole specialist MICHELIN.

The BOGNER|MICHELIN snowboots impress with an innovative high performance sole, which offers excellent grip and major traction in all winter condition thanks to the particular design. MICHELIN's unsurpassed expertise in profile design meets 90 years of BOGNER’s groundbreaking heritage, which combines luxurious fashion, sports and unique design. The result: luxurious snowboots remarkably light in weight with high slip-resistance and the flexibility characteristic of a running shoe.

For Autumn/Winter 2022, the BOGNER Snowboot Collection will be launched with new features and designs. The BOGNER Snowker is a new shoe creation combining snowboot and sneaker. The genius blend of typical snowboot features with a true sneaker feeling combines Athluxury Sports Fashion with a tailor-made, technically advanced sole system. The new BOGNER|MICHELIN snowboot collection guarantees exclusive designs and smart functions for confidence on any terrain.

Available from September 2022, four BOGNER snowboot models (LA Plagne, Park City, Les Arcs, Lake Louise) with a total of 72 different versions will be presented for women. For men, two snowboat models (LAAX, Vancouver) are available in a total of 12 different variants. Colour nuances, materials and styles vary: colour blocking, cut outs, nappa and suede leather, quilted textile fabric, and from low boots to slip-on models. In addition, the MICHELIN soles are available in four different colours. The BOGNER snowboots are available in all EU standard sizes and can be individually adapted due to the special, generous lacing.

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Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com. 

Press contacts

Katharina Hofmann

Katharina Hofmann

Press contact Public Relations +49 89 43606 706

BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.

Willy Bogner GmbH & Co. KGaA
St.-Veit-Straße 4
81673 Munich
Germany