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BOGNER Main Spring/Summer Collection 2023

Press release -

BOGNER Main Spring/Summer Collection 2023

From the city to the beach

As temperatures rise, thoughts turn towards green horizons and the seaside. The BOGNER Spring/Summer collection 2023 brings a luxury fashion approach to active styles and functional materials for a season of leisurely strolls, hiking, biking, golfing and beyond. The collection is presented in a sophisticated neutral palette paired with both bold and pastel highlights to affirm the summery mood. Fine craftsmanship and subtle details enhance the overall feeling of the iconic BOGNER loose elegance.

A highlight in this season is the new Capsule Collection Wanderlust. To wander and explore the world is a core element of the BOGNER DNA. From Alpine peaks to city streets, the brand expresses its love of adventure through innovative pieces and loose-elegant looks. The Wanderlust capsule collection transports the iconic BOGNER après-ski look into summer by bringing details from hiking and active sports to fashionable, urban styles.

BOGNER presents the first Kids Spring/Summer collection. Easy to mix and match, the fashionably sportive styles for ages 5 to 13 present a season of adventure. Bold colors and prints focus on outdoor fun, the beloved yeti mascot swaps his ski for a surfboard, and the ‘SMILE TOGETHER’ claim expresses the collection’s free-spirited summer feeling. Sportive inspired details convey the adventurous yet fashionable idea behind the BOGNER Kids collection.

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Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com. 

Press contacts

Katharina Hofmann

Katharina Hofmann

Press contact Public Relations +49 89 43606 706

BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.

Willy Bogner GmbH & Co. KGaA
St.-Veit-Straße 4
81673 Munich
Germany