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BOGNER FIRE+ICE Beach 2020

Press release   •   May 12, 2020 10:00 CEST

Die DEUTSCHE Version finden Sie anbei als PDF.

Even if the world is currently upside down, the new BOGNER FIRE+ICE beach looks invite you to dream of days in the sun and at the beach. But they also set the right mood for a summer at home: The new bikinis, swim shorts and one pieces in vibrant colors and patterns can be worn anywhere – may it be sunbathing in the back yard or on the balcony.


Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at bogner.com

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