Press release -
BOGNER | DAINESE: A luxurious design cooperation for extra safety during the descent
BOGNER, the athluxury sports fashion brand from Munich and DAINESE, the leading company for action sports equipment from Vicenza, Italy – each known for their decades of experience and special sense of trends – have combined their expertise by launching an exclusive helmet with matching ski goggles for stylish and secure downhill skiing.
The BOGNER x DAINESE cooperation include a helmet model in Black and White and matching goggles, consisting of an innovative frame with interchangeable lenses and interchangeable straps, each in the iconic BOGNER look.
The DAINESE ski helmet, produced exclusively for BOGNER, is the perfect combination of maximum safety, ergonomics, and luxurious style. The built-in Reversesafe® technology combines the lightness of the upper shell of the helmet with a ring-shaped multi-impact protection made of ABS Armoring®: This encloses the skier's head and protects the most sensitive and vulnerable areas in the event of a crash. The result is an extremely compact, safe and lightweight structure. In addition, the build-in MIPS® system provides great protection against dangerous twisting on impact. The interior of the helmet is the result of the experience gained in the Alpine Ski World Cup, in a particularly extreme and challenging environment. It is comfortable, light, breathable and adjustable thanks to the BOA® system. This system allows the head circumference and the fit to be adjusted with great precision. The construction allows perfect comfort to give your best in all conditions on the slopes. Thanks to the front ventilation slots in the areas with the greatest flow pressure when skiing, the air in the helmet is transported via channels and immediately removes excess moisture and heat. The active ventilation system prevents snow and water from meeting the skier's head, even in particularly bad weather conditions. The result: A helmet for ideal performance in every situation.
The goggles set that goes with the helmet consists of a frame, a mirrored shield and replaceable bad-weather lenses, as well as two interchangeable straps. The goggles offer a wide, continuous field of vision made from Carl Zeiss® multi-layer lenses, making them an absolute must-have for challenging descents. An anti-fog treatment, the upper and lower air inlets on the frame and the perfect match with the BOGNER x DAINESE helmet offer excellent ventilation and prevent fogged lenses on fast descents or during breaks in the gondola. Depending on the look, the strap of the goggles can be changed from black to neon yellow.
The exclusive BOGNER x DAINESE helmet (325 euros) and matching goggles (225 euros) are available now in BOGNER stores, at bogner.com and at selected wholesale partners.
Willy BOGNER GmbH, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licenses. The company, which has existed since 1932, is led by Gerrit Schneider, owner is Willy Bogner. More information: bogner.com.