BOGNER celebrates Maria 23 at the Hofbräuhaus in Munich

On Thursday, January 19th, BOGNER staged an exclusive fashion show and after-show party in the most famous beerhall in the world – the Hofbräuhaus in Munich – to present the Fall/Winter 2023 collections. The guests, including VIPs, customers, press and influencers, experienced the new styles for next winter up close and personal at the historically significant location for the brand. The evening continued with an after-party with music by DJ Schlindwein.

The show in the Hofbräuhaus in Munich was a homage to Maria Bogner, style icon and wife of company founder Willy Bogner Sr., who presented her first collection in 1948, exactly 75 years ago, in a sensational fashion show at the same location. It was she, who skillfully combined fashion and function with a casual elegance and thus laying the foundation for BOGNER as an international luxury brand.

The BOGNER fall/winter 2023 collection titled "The Alpine Express" is inspired by the past glamour of train travel to exotic lands and exudes the "Loose Elegance” Bogner is known for around the world. The collections convey a sense of luxury, whether on or off the mountain. The result: timeless looks with modern flair that revive the history of BOGNER.

Gerrit Schneider, CEO of BOGNER, is delighted: "It was a great evening, the BOGNER team did a great job, the sensational collection was perfectly presented in the traditional Munich Hofbräuhaus. It was a bridge to the past, taking inspiration from Maria Bogner’s landmark 1948 show, but now for a whole new generation. It was yet another example of how this 90+ year brand evolves and grows.”