Follow Willy Bogner GmbH & Co. KGaA


Press release   •   Nov 18, 2019 10:00 CET

On Thursday evening, New York‘s fashion crowd arrived dressed and ready to celebrate the 30 years anniversary of BOGNER’s FIRE+ICE
collection at the New York Flagship store in Soho

Style insiders, friends and special guests were drawn into the spirit of the upcoming season on the slopes as the legendary footage from
Willy Bogner‘s retro “Fire+Ice” film streamed on screens throughout the store. Guests mingled around an authentic ice bar sipping signature “Fire” and “Ice” cocktails and browsed through the latest collections as celebrity DJ Alexandra Richards delivered an energetic soundtrack. To keep the ambience high, she transported the room back to the “80’s” with her mix of the
original soundtrack from the epic “Fire and Ice” film. Partygoers embraced the joie di vivre as
they dressed up in the latest Fall/Winter puffer coats, furry hats, and ski accessories, to make memories in the photo booth set with backdrops inspired by the film.
BOGNER brand ambassadors in attendance
included 13-time Paralympic medalist and U.S. Olympic and Paralympic Hall of Famer Chris
Waddell, as well as professional free-skier, model, and activist Sierra Quitiquit. Chris and Sierra are both featured in BOGNER’s Fall/Winter 2019 campaign.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at

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