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Bogner appoints Heinz Hackl as Chief of Sales, Retail and Licences

Press release -

Bogner appoints Heinz Hackl as Chief of Sales, Retail and Licences

With effect from 15 March 2018, Willy Bogner GmbH & Co. KGaA is appointing the renowned restructuring expert Heinz Hackl as the new Chief of Sales, Retail and Licences.

The 52-year-old, who studied Business Management at LMU Munich and completed his MBA at INSEAD, Fontainebleau, consistently shaped the development of the fashion brand René Lezard over the last ten years as CEO and shareholder. During this time, he initially steered the company successfully through early self-management in a very short time as part of a protective screen.

Further distinctive roles in the career of the keen skier, who was among the top ten German skiers in his youth, include fundamental training in Brand Management (FMCG) at Cadbury Beverages in North America, Strategy Consultant at Boston Consulting, Director of Marketing at Marc O’Polo, and CEO at Joop!. 

Subjects


Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at bogner.com

Press contacts

Christine Neubauer

Christine Neubauer

Press contact Public Relations +49 89 436 06 450

BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: www.bogner.com.

Willy Bogner GmbH & Co. KGaA
St. Veit-Straße 4
81673 München