Press release -
BOGNER and the German Ski Association (DSV) – the perfect match
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BOGNER has been endorsing the German national ski team since 1952 due to their shared team spirit and highest demand in quality, performance and style. The partnership, which has lasted for almost seven decades, contributes to the outstanding international success of both: the global pioneer of athluxury sports fashion, BOGNER, and the DSV. Both partners look forward to a joint ski season 2021/2022 with exciting race days.
"Every winter, for almost 70 years, our athletes are well-equipped with BOGNER ski styles," adds Walter Vogel, Managing Director of DSV Marketing GmbH. "We can be sure, thanks to first-class quality and the best fit, that our professional athletes are perfectly dressed for the fast-paced descents in changeable weather conditions and for setting new records. We are looking forward to the new race season with BOGNER as a strong partner by our side.”
The color combination of Bright Sky Blue, Black, White and Gray, of this year's BOGNER DSV collection is made to catch the eye on the slopes. The traditional BOGNER Flames on pants, hoods and caps serve as an additional style element. Not only the designs of the pro outfits are made to impress, but also the highly functional materials made of technical 4-way stretch and the highest quality PrimaLoft® Gold Insulation down. Thus, high performance, freedom of movement, breathability and insulation is ensured. The styles of the collection, consisting of double down jacket with rain jacket, thermal jacket, softshell jacket, light down vest, overall, athlete pants, additionally reinforced technician pants as well as race shorts, the iconic racing suit and a rain cape can be combined individually and are ready for use by the athletes in racing situations as well as during training sessions. The looks are completed by a beanie set and a team sweater for indoor meetings – the perfect athlete gear on the slopes and off.
The racing suits will again be tailor-made this year, guaranteeing the best performance and perfect fit in the respective disciplines such as downhill, super G, giant slalom and slalom.
BOGNER will once again dress a total of 180 athletes, coaches and support staff from the alpine skiing team in 2021. The equipment includes at least eight styles per person and an additional race suit for each athlete.
For all winter sports fans, a selection of styles based on the team collection will also be available soon in all BOGNER stores, on bogner.com and at selected wholesale partners.
Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.