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BOGNER and the German Ski Association – a perfect team for almost 70 years

Press release   •   Oct 15, 2020 11:00 CEST

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For the 68th consecutive year, BOGNER endorses the German national ski team. BOGNER and the German Ski Association are closely connected by a strong team spirit and the highest quality in sports and fashion – a perfect symbiosis that has contributed to their mutual success since 1952. Despite the extraordinary circumstances this year caused by the worldwide Corona pandemic, both partners look forward to the 2020/2021 ski season and the World Championships in Cortina d’Ampezzo with great anticipation.

“The highest quality in all areas is needed to support our athletes in their work and international success,” adds Walter Vogel, Managing Director of the German Ski Association Marketing GmbH. “For almost 70 years, BOGNER has made sure that our athletes are perfectly equipped for their rapid descents in changing weather conditions. We are very much looking forward to the winter with BOGNER as a strong partner by our side, even if the racing season this year presents us with completely new challenges due to COVID-19!".

The design of this year's BOGNER team collection is clean and contemporary in black, white and gray with neon yellow details. The traditional BOGNER flames on pants, jackets and beanies serve as an additional style element. The iconic “Formula W”, based on the first ski collection by Willy Bogner jr. in the early 70s, appears on some styles as a print or embroidery on the back. Not only is the design of the outfits convincing, but also the highly functional materials made of technical 4-way stretch and high-quality PrimaLoft® Gold Insulation Down. High-performance, optimal freedom of movement, breathability and insulation in racing situations and during training are thus ensured for the skiers. The styles of the collection, consisting of a double down jacket with rain jacket, thermal jacket, softshell jacket, lightweight down vest, overalls, athlete trousers, additionally reinforced technical trousers and racing shorts, the iconic racing suit and a rain cape can be combined individually. The looks are completed by a set of beanies and a team sweater for indoor appearances – the perfect athlete equipment on the slopes as well as for official events.


The racing suits will again be tailor-made for the team in order to guarantee a perfect fit and outstanding performance in the respective disciplines such as downhill, super G, giant slalom and slalom.

In 2020, BOGNER endorses a total of 180 athletes, trainers and supervisors from the alpine skiing sector. The equipment includes at least eight items of clothing per person as well as an additional racing suit for each athlete.

The BOGNER team collection is now available for all winter sports fans in BOGNER stores, at bogner.com and at select wholesale partners.


Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Gewitz. More information: www.bogner.com. 

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