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BOGNER and the German Ski Association – A perfect symbiosis

Press release   •   Oct 17, 2019 11:00 CEST

Die DEUTSCHE Version finden Sie anbei als PDF.

Since 1952, BOGNER has been endorsing the German ski team - this year again for the upcoming ski season 2019/2020. Both companies combine team spirit and highest performance in sports and fashion, the facts that make them invincible partners.

"In order to be internationally successful, ski athletes need to work and be supported professionally. For that they need the best possible resources at all levels," says Walter Vogel, Managing Director of the German Ski Association Marketing. "For more than 65 years, BOGNER has been giving our athletes a lot of safety due to their perfect clothing equipment. The BOGNER products offer our athletes various options to wear, which ensures comfort in rapidly changing and difficult weather conditions. As a top sports association we need clothing partners like BOGNER who respond quickly to our special needs – deep trust on both sides characterizes our extraordinary partnership! "

Athletes Sebastian Holzmann and Dominik Stehle in Saas-Fee while training for the upcoming season

This year’s collection for the German Ski Association shows a stylish black and white design including a fashionable camouflage print and red accents. The outfits not only impress by their looks but also with high-functional materials made of technical 4-way stretch and premium PrimaLoft® Gold Insulation down. The styles guarantee perfect performance and optimum comfort for the athletes such as Viktoria Rebensburg, Thomas Dreßen and Josef Ferstl while racing and in training sessions – no matter the weather. The different pieces of the collection, consisting of a double down jacket, a thermal jacket, a softshell jacket, a lightweight down vest, an athlete pants, additional reinforced technical pants and racing shorts, the iconic racing suit and a rain cape can all be worn individually combined. In addition, the collection is complemented by a set of headgear and a team sweater for indoor events. Therefore the athletes are well equipped for every requirement on the mountain as well as for official occasions.

As usual, the racing suits will be custom-made for the athletes to guarantee perfect fit and performance in all respective disciplines such as Downhill, Super G, Giant Slalom and Slalom.

In 2019, BOGNER endorses 180 athletes, coaches and consultants in the Ski Alpine department. The equipment includes at least eight pieces of clothing per person and an additional racing suit for each athlete.

The official team collection is now available in all Bogner stores, online and at selected wholesale Partners.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at

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