Press release -
BOGNER and Fred Segal launch “Ski Sunset”
Southern California meets St. Moritz in an immersive experience and capsule collection with Harden Cashmere.
BOGNER and Fred Segal present the unique "Ski Sunset" experience at the Fed Segal store on Sunset Boulevard. "Ski Sunset" brings Athluxury Sports Fashion brand BOGNER to the famed Fred Segal boutique in Los Angeles for a mash-up of Southern California style meets St. Moritz sportif.
In celebration of BOGNER's anniversary, "Ski Sunset" features selections from the BOGNER Fall/Winter 2022 collection, the Frozen Riviera anniversary capsule as well as the BOGNER 007 capsule. As a highlight for "Ski Sunset," BOGNER and LA-based Harden Cashmere are launching a collection of unisex knit sweaters and blankets available exclusively at the Fred Segal store on Sunset Boulevard and on BOGNER.com. The BOGNER x Harden collection is inspired by the ski looks of the '80s and combines prints of iconic brands and local landmarks, such as the silhouette of a skier jumping over the Hollywood sign.
“As a longtime customer of BOGNER, I am excited to be working with the brand to celebrate their 90th anniversary. Fred Segal is proud to be a partner for this milestone and thrilled to present this unique collection and the newest iteration of our shop-in-shop concept,” said Jeff Lotman, CEO of Fred Segal.
“For 90 years BOGNER has represented a passion for sports & fashion; with the “Ski Sunset” activation at Fred Segal, we take the brand off mountain and drop it in the heart of Hollywood for a fresh take on ski culture seen through the LA lens,” added Linda Ashman, Senior Vice President of BOGNER America.
BOGNER x Fred Segal “Ski Sunset” runs from November 15th, 2022, to January 15th, 2023, at Fred Segal Sunset Boulevard.
About Fred Segal
FRED SEGAL is the iconic lifestyle brand that defined the LA Look and sparked a revolutionary shift in style, changing retail and pop culture forever. Pioneering the shop-in-shop concept and experiential retail, the brand is built on heritage, inclusivity and love. The FRED SEGAL legacy is sustained by always staying ahead with innovative lines and collaborations with designers, artists and emerging brands to create unique capsules, cultural conversations and immersive experiences. Now owned by Jeff Lotman, CEO of Global Icons, FRED SEGAL opened its Sunset Boulevard Flagship in 2018, and has since expanded to Malibu, Las Vegas, Studio City and Asia.
Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Gerrit Schneider, owner is Willy Bogner. More information: bogner.com.