Skip to content
BOGNER aligns with new ski hardware license partner

Press release -

BOGNER aligns with new ski hardware license partner

BOGNER, the Athluxury Sports Fashion Brand from Munich, has gained a new license partner in the premium ski hardware segment: ANAVON Ski AG from Disentis. Since the turn of the year, BOGNER and Disentis are selling high-quality skis, ski poles, ski bags, ski helmets and ski goggles together.

To kick off the new collaboration, and in line with BOGNER's 90thanniversary year, a BOGNER anniversary ski set limited to 90 pieces will be launched and distributed exclusively via pre-order through ANAVON, delivering in fall 2022.

ANAVON is a renowned Swiss ski manufacturer from Disentis in the ski mecca of Graubünden. The premium ski brand focuses on precision craftsmanship and develops sustainable, one-of-a-kind skis made of real wood, which are handmade and 100-percent manufactured in Switzerland.

Heinz Hackl, Co-CEO of BOGNER comments: "We are delighted to have gained a top-class ski manufacturer with many years of expertise in the ski market. With ANAVON by our side, we are now perfectly positioned with the addition of the new BOGNER ski hardware, thus completing our existing BOGNER portfolio."

René Zähnler, CEO at ANAVON adds: "The fusion between tradition and innovation perfectly connects BOGNER and ANAVON. Both companies were significantly inspired by winter sports in the mountains. It is a pleasure and an honor to work with BOGNER and we look forward to our future together."

Subjects



Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com. 

Press contacts

Katharina Hofmann

Katharina Hofmann

Press contact Public Relations +49 89 43606 706

BOGNER I The World of Athluxury since 1932.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: bogner.com.

Willy Bogner GmbH & Co. KGaA
St.-Veit-Straße 4
81673 Munich
Germany