BOGNER | DAINESE: A luxurious design cooperation for extra safety during the descent
BOGNER, the athluxury sports fashion brand from Munich and DAINESE, the leading company for action sports equipment from Vicenza, Italy – each known for their decades of experience and special sense of trends – have combined their expertise by launching an exclusive helmet with matching ski goggles for stylish and secure downhill skiing.
The BOGNER x DAINESE cooperation include a helmet model i
BOGNER celebrates 90 years in Kitzbühel
The grand finale of the anniversary year: BOGNER celebrates 90 years in Kitzbühel.
90 years of athluxury sports fashion. 2022 was marked by spectacular celebrations around 90 years of BOGNER. This special year came to an end last weekend with an exclusive event in the top ski resort of Kitzbühel/Austria.
Together with the Kitzbühel tourism region, invited guests, consisting of influencers, l
FIRE+ICE X PROTECT OUR WINTERS – THE GREGORY VARSITY SKI JACKET
FIRE+ICE and the non-profit organization POW (Protect our Winters) celebrate an exclusive collaboration to protect the climate. POW advocates for sustainable winter sports with the goal to bring outdoor enthusiasts and climate protection together.
The collaboration has resulted in a unique and limited-edition garment: The unisex “GREGORY VARSITY SKI JACKET” features an exclusive print by renown
FIRE+ICE x LoveShackFancy – Le Grand Chalet Capsule Collection
After the success of last year, FIRE+ICE is cooperating with the US label LoveShackFancy for Fall/Winter 2022 for the second time. “Le Grand Chalet” collection provides an effortless look that crosses from mountain to city.
Technical performance wear meets floral fashion styling in this new FIRE+ICE x LoveShackFancy collaboration that nods to the opulence of 80s French ski fashion. This new cap
BOGNER Campaign Spring / Summer 2023
The BOGNER Spring/Summer 2023 collection combines a luxurious fashion approach with active styles. Striking summery looks create luxurious comfort, understated glamour, and the signature BOGNER loose elegance.
BOGNER opens the spring season with a soft yet sophisticated color palette of blues, blacks, beiges, and browns. Cheerful mint-colored accents create highlights and awak
BOGNER PRE Collection Fall/Winter 2023
The Alpine Express
The BOGNER PRE collection Fall/Winter 2023 is all about the Alpine Express. A train that is on its way from the city to the mountains. A season of adventure is upon us. The BOGNER PRE collection Fall/Winter 2023 is inspired by glamorous, already proven designs reinterpreted: High-quality, natural fabrics combined with progressive technical materials create a casual elegance t
BOGNER and Fred Segal launch “Ski Sunset”
Southern California meets St. Moritz in an immersive experience and capsule collection with Harden Cashmere.
BOGNER and Fred Segal present the unique "Ski Sunset" experience at the Fed Segal store on Sunset Boulevard. "Ski Sunset" brings Athluxury Sports Fashion brand BOGNER to the famed Fred Segal boutique in Los Angeles for a mash-up of Southern California style meets St. Moritz sportif.
BOGNER aligns management and corporate structure to continue success course
Successful repositioning: BOGNER achieves its best financial year since 2015 following the completion of the two-year performance program. Continuity in management: Gerrit Schneider takes over as sole CEO. Heinz Hackl, present Co-CEO, leaves the company by mutual agreement. With former CEO Andreas Baumgaertner and Andreas Gall two experienced advisors move closer to the management. Streamlined
FIRE+ICE Spring/Summer Collection 2023
The FIRE+ICE Spring/Summer 2023 collection brings fashion to the mountaintops and function to the streets.
Inspired by the possibility of traveling in an Airstream, stopping at all the best spots along the way, the collection builds on the success of last summer’s Sportpack story. Whether hiking, biking, golfing or exploring the metropolis, the Sportpack’s versatile pieces off
BOGNER Spring/ Summer Collection 2023
As temperatures rise, thoughts turn towards green horizons and the seaside. The BOGNER Spring Summer 2023 collection brings a luxury fashion approach to active styles and functional materials for a season of leisurely strolls, hiking, biking, golfing and beyond. The collection is presented in a sophisticated neutral palette paired with both bold and pastel highlights to affirm the summery mood. Fi
BOGNER and the German Ski Association (DSV) Celebrate an Anniversary
BOGNER has been dressing the German national ski team since 1952. The enthusiasm for alpine skiing and the technical innovations in winter sports fashion unite BOGNER, the global pioneer for athluxury sports fashion, and the top athletes of the DSV. The long-standing partnership contributes to outstanding international success and many iconic sports moments that can be celebrated together.
BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle.
BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER